Prinsip Dasar Web Desain

Kontras (Contrast)

Maksud prinsip kontras adalah menghindari elemen desain dalam halaman yg tampak serupa. Apabila elemen (jenis tulisan, warna, ukuran, tebal tulisan, spasi, etc) tidak diingkan serupa maka buat elemen desain tsb saling membedakan. Kadang, dalam sebuah halaman, kontras menjadi visualisasi yg paling menarik perhatian. Kontras adalah penyebab awal pembaca membaca halaman tsb.
Repetisi (Repetition)

Elemen visual yg berulang dalam sebuah desain. Kamu dapat mengulang ulang warna, bentuk, teksture, ketebalan garis, jenis tulisan, ukuran, konsep grapis, etc. Pengulangan elemen visual ini mengembangkan komposisi dan memperkuat desain dalam kesatuan komposisi.
Alignment

Jangan meletakkan elemen desain apapun tanpa sebab. Setiap elemen visual harus memiliki hubungan dengan elemen visual lain yg berada dalam halaman. Penggunaan alignmen yg tepat akan melahirkan efek tampilan bersih, berkelas, dan segar.
Kedekatan (Proximity)

Setiap elemen desain yg saling berhubung seharusnya dikelompokkan bersama sama. Saat elemen desain saling berdekatan, mereka lebih terlihat sebagai satu unit visual daripada unit visual terpisah. Penggunaan promity yg tepat akan mengorganisasikan informasi, mengurangi kekacauan, dan memberikan pembaca struktur tampilan yg jelas.

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